WORK EXPERIENCE
01/01/2008-present: Rachelkuptz.com - remote
Everything and Anything.
3/03/2008-06/06/2008: Online Advertising Contractor (2 + month contract), Outsidehub.com, Southfield, MI
Vertical Ad Network with 350+ publishers and 15 million+ visitors per month. Manage media planning, trafficking and optimization, microsite project management, press release creation and distribution, analytics, and business development.
o Software Expertise: DART Doubleclick, Right Media Exchange, Eyeblaster, Atlas, Google Analytics
7/23/2007-1/2008: Client Services Manager, Web (6 month contract), School Web Services, Inc., Vacaville, CA
Create and optimize landing pages; translate customer visions into work orders; manage projects from design approval process through go-live; manage graphic artist, programming staff, quality assurance personnel and sub-contracted migration staff; create project plans and track project status, scope and budgets; manage paid and organic search including establishing backlinks and inbound links, optimizing content, updating meta tags, and applying tracking tags; report and analyze traffic and campaign statistics; prepare and present MS SharePoint training to clients.
7/2006 – 7/2007: Internet Marketing Coordinator, Harrah’s Entertainment, Las Vegas, NV
Manage the workflow process and maintain content updates for 40 websites using Interwoven TeamSite CMS; Digital Asset Management using Media Bin – meta tagging, image optimization, provide training to non-technical users; manage relationships with Interactive Agencies.
9/2005 - 7/2006: Internet Advertising Coordinator – Marketing, Harrah’s Entertainment, Las Vegas, NV
Management of deadlines with creative agency and web designers, including specs, delivery of creative, and creative message, ensuring a timely execution of each campaign; Digital Asset Management; invoice audit; create and execute traffic instructions for online advertising in conjunction with Digital Media Agency; manage content updates; copywriting for email campaigns, website, and landing pages.
8/2004 - 7/2005: Promotions Assistant, BNP Media, Troy, MI
Manage circulation promotions; implement marketing efforts (telemarketing, direct mail, email and fax campaigns).
5/2003 - 8/2003: Public Relations Intern, Caesars Palace, Las Vegas, NV
Maintain media lists; compile press clippings; update media website; prepare press kits; produce press releases.
1/2001 - 5/2003: Marketing Assistant, Ferris State University Office of International Affairs, Big Rapids, MI
Create agent packets, update International Student database (Access) and run queries for new student mailings
8/1998 - 5/1999: Marketing Co-Op, Novi Police Department, Novi, MI
Administration; updating officer files; assist with community police program
